AI-Driven, Sustainable Creative Advertising
CurateEngage provides AI-powered creative advertising that boosts performance while reducing CO2 emissions.
We help brands meet sustainability goals and hit KPIs with tailored ads and inventory. CurateEngage offers full creative and inventory management.
Effortless Creative Curation and Delivery
Seamless Creative Development and Delivery Process
- Brief Submission: The media buyer provides a campaign brief outlining the objectives and target audience.
- Curation & Collaboration: While we work on curating the best inventory for the campaign, the media buyer can send us creative assets that align with sustainability goals or examples of ads from past campaigns.
- Creative Development: We create sustainable, high-performing ads tailored to the campaign’s KPIs based on the assets or past examples. If no assets are provided, we propose creative concepts built on our insights and expertise.
- Delivery: Once the creatives are finalised, we send them along with the Deal ID's to the media buyer, making the assets ready for immediate activation within the curated inventory.
Optimised, Adaptive, and Sustainable Ad Solutions for Enhanced User Experience
- Image Optimisation: Images are compressed using advanced algorithms that balance quality and file size. With our partners we apply techniques such as progressive image loading and smart compression to reduce load times.
- Video Compression: Videos are transcoded into formats that balance visual clarity with lower data consumption. The platform may also lower the bitrate or adjust the resolution depending on the user's connection and device.
- Progressive loading techniques help to load elements of the ad in stages as the user interacts with it or scrolls into view.
- Adaptive Formats: Our ads designed to adapt to the device and connection quality of the user. The platform detects the user’s environment, such as whether they are on mobile, desktop, or tablet, and automatically adjusts the ad's performance
- WebGL: At CurateEngage, we use WebGL for high-performance, plugin-free graphics that enhance engagement while reducing energy consumption. This optimizes load times, aligns with our sustainability goals, and delivers impactful, eco-friendly ad experiences.
Empowering Brands with Sustainable, Targeted Ad Curation
Premium Media. Powerful Data.
- Precision Targeting: Leverage geo, device, and contextual filters to reach the right audience.
- Custom Deal Creation: Develop multi-publisher deals that align with sustainability goals or utilise green marketplace inventory.
- Efficiency and Customisation: Simplify complex programmatic workflows by creating bespoke solutions tailored to your unique campaign needs.
- Sustainability: Ensure campaigns align with eco-conscious goals by accessing ESG-compliant publishers.
Sustainable ad solutions that cut Carbon for better Outcomes
Advertising Emissions Reporting
Advertising Emissions Reporting
Advertising Emissions Reporting
We help clients track and minimise their carbon footprint across advertising activities. By using AI-driven optimisation and energy-efficient WebGL technology, CurateEngage reduces ad emissions by 25-50% per campaign. In 2022, our solutions saved 1,750 tons of CO2, equivalent to 380 trips around the earth.
Sustainable Value Chains
Advertising Emissions Reporting
Advertising Emissions Reporting
We integrate sustainability into every step of the advertising value chain. From media buying to creative production, our AI technology optimises ads to be 5-10x lighter, using 100% renewable energy for ad delivery. This ensures that our entire process aligns with reducing environmental impact, improving campaign performance, and cutting costs.
Compliance with ESG Standards
Advertising Emissions Reporting
Compliance with ESG Standards
CurateEngage supports advertisers in adhering to the latest European Sustainability Reporting Standards (ESRS), helping them lead the charge in transparency and innovation.