Pioneering Sustainable Advertising

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Did you know that advertising contributes up to 4% of global greenhouse gas emissions, twice as much as the aviation industry? As the environmental impact of business operations becomes a growing concern, advertisers are facing increasing pressure to act.

The Corporate Sustainability Reporting Directive (CSRD) will require all large companies and SMEs to provide detailed environmental reports, including their carbon footprint across all operations—advertising included. With CurateEngage, you can stay ahead of the curve, making your advertising more efficient and sustainable, while complying with European Sustainability Reporting Standards (ESRS).

We help you understand how double materiality—assessing both the impact of your operations on the environment and how sustainability affects your financial performance—can shape a more responsible advertising future.

Key Points:

• CSRD compliance is mandatory by 2025.
• Sustainability is crucial to both consumer trust and investor interest.
• Reducing emissions through advertising can significantly improve your carbon footprint.

Sustainability Reporting:
CurateEngage helps you track and measure the carbon emissions generated by your advertising campaigns. From energy use in servers and data centres to the carbon footprint of media production, we provide comprehensive reporting that aligns with CSRD and ESRS requirements.

Key Benefits:

• Accurate Scope 1, 2, and 3 emissions reporting.
• Clear insights into carbon reduction targets.
• Ensure third-party verification for compliance.

Value Chain Alignment:
Every step in the advertising value chain—from media buying to creative production—needs to adhere to sustainability goals. CurateEngage works closely with agencies and service providers to ensure that every aspect of your advertising is optimised for sustainability.

Key Benefits:

• Aligning media buys with sustainability targets.
• Engaging with eco-conscious suppliers and partners.
• Reducing the carbon footprint of your creative and distribution processes.

Low-Impact Campaigns:
With a focus on innovation, CurateEngage helps you create impactful campaigns while minimising resource consumption and energy use. By optimising your media spend, you can significantly reduce emissions while maintaining—or even improving—campaign effectiveness.

Key Benefits:

• Craft innovative, low-emission advertising strategies.
• Optimise media spend for efficiency and impact.
• Support ethical, environmentally friendly content.